02 / Investment-team film series
Park National Bank.
Introducing the people behind the advice.
A coordinated series of local investment-team films.
Finished work / Springfield
The Springfield film is one installment in the broader series.
The brief
Let people meet the team.
Park wanted short films for its local investment teams: a way to show who clients would work with and how personal service could feel in each market.
- Client
- Park National Bank
- Work
- Local investment-team film series
- OHD’s contribution
- Creative development, production and postproduction
- Featured film
- Springfield market installment
The approach
One idea.
Many local voices.
The first team film began in Lancaster. OHD and Park built an approach around conversations with associates, local settings and supporting scenes. It gave the series a shared visual and editorial structure while leaving room for each market’s people and place.
On set
People and place
on camera.
Interview, camera and lighting choices were planned around the people in front of the lens. The production covered office and local scenes, with each market reviewed as its own film.
From shoot to screen
A shared approach.
Market-specific films.
OHD brought interviews and supporting scenes together into market-specific films, refining picture, voice, graphics, audio and color with Park’s marketing team. Final market films were delivered in early 2020, and Park confirmed they were live on its websites that February.
The film above shows Springfield. These BTS images come from the wider production archive; their exact pairing with this finished cut remains unverified.
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